Case Studies

Headset Zone Case Study

Background

Headsetzone.com is an e-commerce headset website which includes wide range of wireless Phones, headsets, Telephones, Bluetooth and Conference Phones. All these headsets are the products of industry leaders such as Plantronics, Jabra, AT&T, Gai-Tronics, Polycom, Panasonic, Turtle Beach, VXI Corporation and Viking Electronics. The website is not only delivering the high-quality products but also offers after sale services.

Despite of these good features, the site was unable to earn the maximum ROI. That's why we, Promotion King, offered them the complete SEO package. The owners asked us to optimize the organic traffic ranking as well as overall traffic of the website.

The Challenge

In start we had faced several challenges. First of all the company had designed a worst keyword analysis. There were lack of keyword and also the existing keywords were effectively utilized to promote the website. Literally, the SEO strategies of site need to be redesigned because it was very difficult to target the customers with those SEO techniques. So it was necessary to redesign the different content of the website such as Meta descriptions, page titles, and integration of internal links from blog posts. Also the products need detailed description. The existing content was not enough to attract the customers. Also the site is facing the PPC problem. All these problems were causing the low ROI.

So, it was necessary to take the prompt and effective steps to solve these problems. After the approval of project, Promotion King team worked really hard and within few months the site gained the required results.

Strategies

  • First of all we had designed two different campaigns for Brand and Category. As the site was dealing in wide range of products so we choose to make separate keyword for brands and categories.
  • Searched new potential Keywords
  • Redesigned PPC AdWords campaign
  • Prepared an Organic and Adword Competitive analysis
  • Directed integrated the landing page URL with brand specific pages.
  • Added detail content such as description of the headsets.
  • Created new fan pages on Social Medias such as Facebook and Twitter
Website AnalysisBefore ProjectAfter Project
Main keywords4055
Top 10 in Google1520
Top 20 in Google2148
Top 30 in Google3064
Page Loads600900
Unique Visitors200350
Returning Visitors90130
Rank Achieved in5 Months
Conversion Ratio7:1

Result

  • 79% increase in ROI
  • 110% increase in total organic traffic
  • Savings of Over $90,000/Month
  • Increased Volume by 40%

Medi4 Case Study

Medi4 is the online medical directory, where user can find information about physicians and also patients can share their views about medical services they availed. The website was looking for an SEO agency that can ensure them great success by maximizing online marketing efforts. Promotion King offered Medi4 the complete SEO proposal and after several negotiations they hired us to achieve their goals.

The website was covering wide range of medical services i.e. user can locate doctors but also can share their experience. Furthermore, site also included the health related news. Thus, having so many dimensions, it was necessary to strategically integrate all the content of the site. That could only be possible with extensive online marketing strategies.

Objectives

  • To redesign the Keyword analysis to target more patients.
  • As keywords are relatively specific or in other words organic, so it would be necessary to make more effective use of resources for gaining visibility rather than working on sponsored search or other paid advertising.

Solutions

Medi4 was looking for someone who can redesign the website. Promotion King applied their extensive SEO techniques and strategies to maximize ROI.
Following are the few initiatives that improved the rating of Medi4

  • Developed Initial PPC Strategy
  • Redesign the Ongoing Optimization Campaign to Achieve Highest ROI
  • Design and Build Proper Campaigns Using Our PPC Best Practices
  • Use of Proper Keyword Categorization, Matching Options and AdGroup Development
  • Redesign the Adword campaign
  • Set Proper Ad Timing and Geographical Targeting
  • Creating a Strong Integration among Search, Ad & Landing Page
  • Used Social Media Networking such as Facebook and Twitter for Advertising Campaign
  • Provided Suggestions to Improve Landing Pages
  • Frequently Testing of All Ad Elements

The Results

The extensive SEO and restructured campaign helped Medi4 to achieve their ultimate goals. Within few months, we provided them smooth and steady boost. Its ROI rose to a new level.
Following are the few interesting stats

  • Site traffic increased by 160%
  • 110% increase in total organic traffic
  • Increased ROI by 130%
  • Increased Volume by 270%
  • 60% of keywords return Medi4 as the 1st result on the 1st page of Google

Premier Sedan Services Inc. Case Study

Few years ago, during searching some stuff on Google, I founded a service provider of Limo and Sedan service, Premier Sedan Services Inc. The site was providing services to three major states of United States such as Washington DC, Maryland and Virginia. The site seemed to be new, but still it intrigued me because it had elegant design and also all the contents were professionally written. The site was offering wide range of transportation services to all sorts of individual, corporate and group need such as airport services, corporate traveling, late night parties, wedding, engagement and many more. I contacted the owner of the site, appreciate him and we had a long discussion about its SEO strategies. I was surprised that despite of such highquality content, the site was unable to get high RIO.

The Challenge

Being a SEO expert I welcomed him to render our services. He was not confident initially but later on he accepted my suggestion. Within few hours I email him with a complete SEO proposal. He acknowledged it, we negotiated on prices and then finally we, Promotion King, got a contract.

  • To improve the worst SEO strategies adopted by previous SEO firm.
  • High conversion rate
  • Search out the competitive keywords
  • Keeping the integrity of website design
  • Creating a strong customer base

Solutions

Promotion King suggested that the extensive SEO campaign followed by PPC strategy and the strong integration of social media networking is necessary to promote a website. Following are the few key points of the solution:

  • Redesigned AdWords campaign
  • Developed new and comprehensive PPC strategy
  • Provided new path to ongoing Optimization of Campaign
  • Searched new potential Keywords
  • Prepared an Organic and Adword Competitive analysis
  • Created new fan pages on Social Medias such as Facebook and Twitter
  • Designed a new Ethical link building campaign
  • Provided Recommendations on How to Improve Landing Pages
  • Implemented New Promotional Initiatives Across the Campaign
Website AnalysisBefore ProjectAfter Project
Main keywords4055
Top 10 in Google1520
Top 20 in Google2148
Top 30 in Google3064
Page Loads600900
Unique Visitors200350
Returning Visitors90130
Rank Achieved in5 Months
Conversion Ratio7:1

Result

During the campaign Premier Sedan Service Inc. saw:

  • 79% increase in ROI
  • 110% increase in total organic traffic
  • Savings of Over $90,000/Month
  • Increased Volume by 40%

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